Size: 2.9 GB | Quality: Tutorials | Language: English | Uploaded by: freecoursewb | Seeders: 8 | Leechers: 3
Product Marketing: Go-To-Market Strategy & Launch
https://WebToolTip.com
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.94 GB | Duration: 1h 30m
Learn a complete GTM framework: research, ICPs, positioning, pricing, channels, sales enablement, and launch execution.
What you'll learn
Build a complete GTM plan connecting market, customer, value prop, channels, and pricing
Size markets using TAM/SAM/SOM and validate assumptions with real research
Create segmentation, personas/ICPs, and prioritize segments using a scoring model
Run competitive analysis and write a clear positioning statement with true differentiators
Craft value propositions and messaging frameworks that stay consistent across teams
Plan launches (soft/phased), align teams, and measure CAC, LTV, churn, and conversion
Requirements
There are no prerequisites for this course